Product Information Management Enrich your PIM with digital assets and metadata workflows
Fotoware is nthe perfect companion for your PIM. Our DAM solutions integrate with your PIM to connect structured product data with images, videos, documents, and metadata-driven workflows.
CHALLENGE PIM alone isn’t enough
PIM systems excel at managing product records — specifications, SKUs, attributes, and pricing. But they fall short when it comes to handling rich media and content workflows. Images scattered across teams and foldersRights information disconnected from product dataNo streamlined way to prepare and distribute visuals for campaigns and e-commerceManual duplication of effort between PIM and DAM
SOLUTION DAM + PIM
Fotoware ensures your PIM data is always connected to the right assets and context. With seamless integration, you get a single source of truth for both product information and media files, ready to publish across all channels.
How Fotoware works with your PIM
Fotoware Alto – content hub for structured product data
API-first, headless DAM built for integrations. Acts as a content hub where PIM data, metadata, and media meet.I deal for omnichannel delivery: websites, e-commerce, partner portals, print.
Fotoware Veloz – workflow automation for product assets
Flexible, workflow-driven DAM for fast ingest, tagging, and distribution. Automates the preparation of images, videos, and documents linked to PIM records. Ensures assets stay compliant, on-brand, and ready to use.
[Business-level outcomes]
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Single source of truth
Enrich structured data with the right visuals and metadata.
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Faster product launches
Sync updates instantly across PIM, DAM, and output channels.
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Brand consistency
Ensure every channel uses the approved product images and assets.
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Compliance & rights management
Connect product data with licensing, consent, and usage rights.
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Omnichannel publishing
Deliver complete, accurate product stories to websites, catalogs, and commerce platforms.
[Feature highlights - prove the how]
[Feature] Metadata tagging to match assets with product IDs and attributes.
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Version control and approval workflows for product images and documents.
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Automated archiving and depublishing tied to product lifecycle.
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Multi-language metadata to align with PIM fields across markets.
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Connectors to leading PIM systems and commerce platforms. REST APIs and SDKs for custom integrations.
Why choose Fotoware for master data management? [differentiators]
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merge
DAM + MDM in one platform
With MDM built into a DAM, your assets and master records live together, eliminating sync gaps and complexity.
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Built for content
It's not just for data in tables — manage media, metadata, and content together in a structured way.
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API-first integration
Connect easily to your tech stack. Push or pull data via REST API and SDKs to keep systems in sync.
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Secure by design
Enterprise-grade protection with high availability, disaster recovery, and access controls.
Trusted by
[Friction buster: bust a common friction point for getting MDM - difficult to implement] Implementation made simple with expert guidance
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Master Data Management can feel complex to set up — but you don’t have to do it alone. Our professional services team works with you to design, configure, and roll out the solution so it fits your workflows from day one. It’s a paid service, but one that ensures faster adoption, fewer missteps, and long-term success. |
Frequently asked questions
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It’s the process of keeping your critical data — like product names, rights, and metadata — consistent and accurate across all connected systems, so your assets are always reliable.
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Any organization managing large volumes of media files — especially those with multiple departments, global teams, or strict compliance needs.
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No. Most DAM systems focus on storing, organizing, and sharing files, but not on synchronizing product data, rights information, or metadata across systems. Master Data Management (MDM) is an advanced capability that ensures all connected platforms use the same accurate information.
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Master Data Management is built into Fotoware Alto, designed for organizations that need advanced metadata structures, governance, and integrations across multiple systems. Our other products, like Veloz and FotoStation, focus on asset management and workflows, and can integrate with external MDM systems when needed.
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It can be — which is why we offer professional services to guide you through design, setup, and rollout, ensuring you get value from day one.
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Absolutely. Our platform is API-first, making it simple to integrate with PIM, CMS, ERP, CRM, and other core business systems.
Take control of your content with Master Data Management
Stop wasting time on duplicate files and conflicting data. With MDM built into your DAM, your assets are always accurate, compliant, and ready to use everywhere.
Related resources
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Learn how Master Data Management keeps your media files and data accurate, consistent, and ready to use across every system. -
Fotoware Alto - for integrations and automated content delivery - with built-in Master Data Management
Fotoware's DAM solution with headless capabilites. For companies requiring custom integrations and full flexibility.
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The ultimate DAM buyer's guide