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Fotoware for Master Data Management: Master your metadata. Deliver structured content across channels

Ensure accurate data for your digital assets across all systems and teams, adding structure to the most complex content collections.

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  • Always organized and tagged assets

    Assets with metadata are easy to find and reuse.

  • Compliant & approved

    Auto-populated metadata ensure approvals and compliance without delays.

  • Consistent experiences

    Rich metadata leads to on-brand, accurate content across channels and regions.

Fotoware helps you create a single source of truth for every asset and its metadata

Connect core systems

Fotoware integrates with your PIM, MDM, or ERP systems — syncing critical data fields like product IDs, exhibit numbers, or case file references.

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Automate metadata population

Automatically map master record details into files when you ingest them - embed a product’s name, size, and SKU into its images. Updates happen once in the master record and travels with the image wherever it's used, reducing manual work and human error.

Arrowhead with metadata - origin date, object ID, provenance, condition, material, color, motif

Enforce structure & quality

Use templates and validation rules to ensure consistent metadata across asset types and teams.

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Enable cross-system publishing

Push metadata-enriched assets to websites, print systems, social media platforms, or archival repositories.

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Govern metadata lifecycles

Set rules for expiry, usage rights, and status changes — tracked automatically via metadata triggers.

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Saara Kinnunen, Systems Specialist at Sulzer

“We no longer have to tag industry or application categories manually. This used to be a lot of manual work, but now the system does it for us which saves a lot of time.”

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Saara Kinnunen, Systems Specialist at Sulzer
Manufacturing
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“Having a robust technical ecosystem at the heart of our operations allows us to manage our extensive libraries efficiently and confidently. With seamless integrations between our systems, we maintain a single source of truth for every object and image, ensuring accuracy, consistency, and control as we share our collections with the world."

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Iris Labeur - Rijksmuseum Amsterdam
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Key capabilities

  • Linked metadata structures

    Multi-dimensional tagging for events, products, locations, legal cases, or collections.

  • Metadata field inheritance & automation

    Metadata applied once, cascades across variants or derivative assets.

  • Custom integrations

    API-first design integrates with your stack — from SharePoint to Salesforce.

  • Approval workflows

    Ensure accuracy before approval or publication.

  • Visual content and structured data in one

    Media files and data managed in one platform for full control.

  • Automations across the content lifecycle

    Automatically tag files, resize images, or embed structured metadata - so your team doesn’t have to do it manually. Enrich content with the right data at the right time, and keep everything consistent across your tools.

Benefits by department / role

  • campaign

    Marketing

    Consistent asset tagging across global campaigns

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    Digital Asset Managers

    Streamlined workflows and reduced metadata debt

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    Legal & Compliance

    Rights, regions, and expiry fields enforced at source

  • hub

    IT/Architecture

    Seamless flow of master data across systems

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    Curators / Archivists

    Long-term metadata integrity for cultural records

  • article

    Media & Editorial

    Faster discovery through descriptive, structured tagging

Why Fotoware for master data management

Visual content and structured data in one system

Go beyond traditional MDM - manage media files and data in one platform, giving your teams full context, faster workflows and complete control.

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Effortless integrations

Fotoware Alto’s API-first, headless-capable architecture enables smooth automation without complex integration layers.

  • check PIM/MDM: Akeneo, inRiver, Informatica
  • check CMS/DXP: WordPress, Optimizely, Sitecore
  • check Creative Tools: Adobe CC
  • sync Archival Systems: TMS, Axiell, eMuseum
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Secure by design

Trust in Swiss-grade security and uptime. Hosted in Swiss data centers with high availability, disaster recovery options, and advanced data protection.

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Frequently asked questions

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Take control of your content with Master Data Management

Stop wasting time on duplicate files and conflicting data. With MDM built into your DAM, your assets are always accurate, compliant, and ready to use everywhere.

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