Book meeting

Master Data Management

Ensure consistent, accurate data for your digital assets across all systems and teams, adding structure to the most complex content collections.

  • check Consistent product and asset data across all systems and teams
  • check Data entered once, trusted everywhere
  • check MDM capabilities built into your DAM for one place to manage data and digital assets
Talk to an expert Request pricing

CHALLENGE Unstructured and scattered data

Large organizations often manage hundreds of disconnected data sources and values. This can lead to duplicate and conflicting data entries, cluttered systems, and data silos. Such challenges are amplified by regulatory data requirements and external collaboration, adding unnecessary complexity to one’s digital collections.

Photarch - Kalmar County Museum artifacts at scale

SOLUTION Master Data Management and Digital Asset Management in one

Having Master Data Management (MDM) capabilities built into your DAM allows you to keep one Golden Record for all your data and map it directly to your collection of digital assets. You apply context-rich, structured information to all your files – effortlessly, maintaining a single source of truth for your data and digital assets.

museum-master-data

Transform your data management with MDM and DAM in one [Business-level outcomes of core capabilities]

  • Improved data quality & governance

    Keep master data accurate, up to date, and auditable to support compliance and clear ownership.

  • Reduced operational effort across the organization

    Enjoy automated processes across IT, data analysts, marketing, product teams. Update data once, use everywhere.

  • Break down silos between teams and systems

    Create one shared foundation for critical data across departments, reducing complex integrations, delays and miscommunication.

  • Scale with confidence

    Easily adapt structures and integrations as your organization grows and requirements change.

[Capabilities - prove the how]

Create a controlled vocabulary - a shared data language across systems

Ensure consistent metadata wording and a single source of truth throughout your content ecosystem, by adding every data value once – and only once. [M: But what about the golden record?]

autotagging

Automate data population

Automatically extract relevant data from the Golden Record and populate content items using sophisticated workflows, reducing manual work and avoiding human errors.

autotagging

Silo-free system synchronization Synchronize data seamlessly without complex integrations

Keep data aligned across data management systems by synchronizing seamlessly with the DAM, without relying on shared integration layers.

autotagging

Context-rich assets Give context and clarity to stakeholders

Give stakeholders in-depth knowledge of the each file through rich, reliable information coming from structured, context-rich data hierarchies.

autotagging

Fotoware Alto: The content hub with built-in MDM 

Fotoware Alto is a Digital Asset Management (DAM) solution with built-in Master Data Management (MDM). It separates data from content, ensuring structured metadata, controlled vocabularies, and reliable master records. You can create master records directly in Alto, sync with third-party tools, or combine multiple data sources - all while keeping one unique reference for each data value.

[Features

  • Structured Master Records

    Centralized Master Records keep data separate from the content items, ensuring a single reference for every data value with contextual information intact.

  • XMP mapping

    Automatically add existing data into files with upon ingestion – or later in the lifecycle – ensuring consistent, embedded data across all your media files.

  • API-first architecture

    Fotoware Alto is built to connect easily with your other systems, enabling automated synching of master records across your systems without relying on integration layers and data silos.

  • Adaptive metadata layers

    Control which metadata fields are visible to different user groups. Assign data layers to user groups and ensure each team or role only see what’s relevant to them.

Why choose Fotoware for master data management [differentiators]

  • merge

    Visual content + data in one platform

    Go beyond traditional MDM and manage media files and data from a centralized solution.

  • webhook

    Effortless integrations

    Fotoware Alto lets you connect to your broader tech stack with the extensive REST API and synchronize data and content across platforms and channels.

  • merge

    Save time with automations

    Build customized automations to ensure efficiency and control, extracting data without human intervention.

  • Secure by design

    Trust in Swiss-grade security and uptime. Hosted in Swiss data centers with high availability, disaster recovery options, and advanced data protection.

iris-labeur-rijksmuseum

“Having a robust technical ecosystem at the heart of our operations allows us to manage our extensive libraries efficiently and confidently. With seamless integrations between our systems, we maintain a single source of truth for every object and image, ensuring accuracy, consistency, and control as we share our collections with the world."

Read full story
Iris Labeur - Rijksmuseum Amsterdam
Museum
Saara Kinnunen, Systems Specialist at Sulzer

“We no longer have to tag industry or application categories manually. This used to be a lot of manual work, but now the system does it for us which saves a lot of time.”

Read full story
Saara Kinnunen, Systems Specialist at Sulzer
Manufacturing
1 / 2

[Friction buster: bust a common friction point for getting MDM - difficult to implement] Implementation made simple with expert guidance

professional-services-team

 

   Master Data Management can seem complex, but you don’t have to do it alone. Our professional services team draws on decades of experience helping organizations with MDM and DAM configurations, and will work with you to plan, build, and roll out the solution so it aligns with your operational strategy and goals, ensuring your long-term success.

Frequently asked questions

oystein-syversen

Take control of your content with Master Data Management

Stop wasting time on duplicate files and conflicting data. With MDM built into your DAM, your assets are always accurate, compliant, and ready to use everywhere.

Contact us

Related resources