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Fotoware for Master Data Management: Master your metadata. Deliver structured content across channels

Ensure accurate data for your digital assets flow freely across all systems and teams, adding structure to the most complex content collections.

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Stop updating data in multiple sources

When teams manage hundreds of data sources manually, the result is often data silos with duplication, delays, and a growing risk of error rippling across your content ecosystem - making it harder to stay aligned, compliant, and in control.

Fotoware helps you unify your digital assets and metadata - across your systems

Structured master records Keep content and data in sync — wherever your source lives

Centralize key product details — like name, size, price, and description — into master records, whether stored in Fotoware or integrated from external systems. Update once at the source, and see changes reflected everywhere - eliminating manual edits across systems.

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Metadata synchronization Retrieve data from other systems without silos

Fotoware acts as the bridge between your assets and master data. Pull metadata directly from your PIM or ERP through our open APIs — no need to migrate or duplicate data. Updates in source systems are reflected instantly - product details updated in your ERP are instantly reflected in your DAM and webshop.

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Automated master data population Embed master data in digital assets automatically

Automatically map those master record details into files when you ingest them - embed a product’s name, size, and SKU into its images. Updates happen once in the master record and travels with the image wherever it's used, reducing manual work and human error.

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Controlled vocabularies Enforce consistent metadata with predefined terms

Keep wording consistent across your ecosystem with a predefined set of terms. For example, a product labeled “T-shirt” won’t appear as “tee” or “shirt” in other systems - reducing errors and making data easier to trust.

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Context-rich assets Give context and clarity to stakeholders

Give stakeholders in-depth knowledge of the each file through rich, reliable information coming from structured, context-rich data hierarchies.

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Saara Kinnunen, Systems Specialist at Sulzer

“We no longer have to tag industry or application categories manually. This used to be a lot of manual work, but now the system does it for us which saves a lot of time.”

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Saara Kinnunen, Systems Specialist at Sulzer
Manufacturing
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“Having a robust technical ecosystem at the heart of our operations allows us to manage our extensive libraries efficiently and confidently. With seamless integrations between our systems, we maintain a single source of truth for every object and image, ensuring accuracy, consistency, and control as we share our collections with the world."

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Benefits by department / role

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    IT/Architecture

    Enable seamless content governance with structured metadata and master data integration that works across your existing systems.

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    Marketing

    Find assets faster and keep campaigns consistent worldwide with structured, descriptive tagging that scales across teams and regions.

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    Digital Asset Managers

    Reduce metadata debt and streamline workflows with automation and consistency tools that keep your asset library organized and reliable.

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    Curators / Archivists

    Protect the integrity of cultural records over time with accurate, standards-based metadata that supports long-term access and preservation.

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    Media & Editorial

    Speed up content production with accurate metadata that makes visual assets easy to search, find, and reuse — even under tight deadlines.

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    Legal & Compliance

    Prevent misuse before it happens — with rights, region, and expiry rules embedded and enforced from your asset metadata.

Fotoware Alto: The content hub connecting your content to your data

Fotoware Alto is a Digital Asset Management (DAM) solution with built-in Master Data Management capabilities - giving you full control over the data behind your content. It separates data from content so you can ensure structured metadata, enforce controlled vocabularies, and reliable master data records.
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Why choose Fotoware for Master Data Management

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    Visual content and structured data - unified

    Go beyond traditional MDM - manage media files and data in one platform, giving your teams full context, faster workflows and complete control.

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    Automation throughout the content lifecycle

    Keep everything consistent across your tools with automation. Auto-tag files, resize images, or embed structured metadata. Enrich content with the right data at the right time.

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    API-first for effortless integrations

    Fotoware Alto’s API-first architecture simplifies integration with your existing tools - enabling smooth, scalable automation without complex integration layers.

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    Swiss-grade security

    Trust in Swiss-grade security and uptime. Hosted in Swiss data centers with high availability, disaster recovery options, and advanced data protection.

Frequently asked questions

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Take control of your content with Master Data Management

Stop wasting time on duplicate files and conflicting data. With MDM built into your DAM, your assets are always accurate, compliant, and ready to use everywhere.

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