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Master Data Management Consistent product and asset data across every system

Publish ready-to-use assets everywhere — keep your media files and data updated across every system.

  • check Update master files once, use everywhere
  • check Data flows instantly across tools
  • check On-brand and compliant, every time

CHALLENGE Scattered data in various systems

Managing product and asset data across multiple systems is messy. Different teams update information in different places, leading to duplicate files, conflicting product names, missing rights information, and assets that can’t be trusted. The result? Wasted time, costly mistakes, and content that’s not ready when you need it.

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SOLUTION Master Data Management made simple

Master Data Management (MDM) embedded in a DAM gives you one source of truth for your assets and your data. Product names, rights data, and metadata stay synchronized across every connected system — so teams can trust their assets, avoid costly errors, and publish with confidence.

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[Core capabilities/Business-level outcomes]

  • Break down silos between teams and systems

    Create one shared foundation for critical data across departments, reducing delays and miscommunication.

  • Unify your product and content operations

    Align specs, assets, and documentation in one flow - so updates happen once and sync everywhere.

  • Strengthen data governance across your organization

    Keep master data accurate, up to date, and auditable to support compliance and clear ownership.

  • Scale with confidence

    Easily adapt structures and integrations as your organization grows and requirements change.

[Feature highlights - prove the how]

[Feature] [benefit in simple terms, no jargon]

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[Feature] [benefit in simple terms, no jargon]

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[Feature] [benefit in simple terms, no jargon]

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[Feature] [benefit in simple terms, no jargon]

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Why choose Fotoware for master data management? [differentiators]

  • merge

    DAM + MDM in one platform

    With MDM built into a DAM, your assets and master records live together, eliminating sync gaps and complexity.

  • auto_awesome_mosaic

    Built for content

    It's not just for data in tables — manage media, metadata, and content together in a structured way.

  • webhook

    API-first integration

    Connect easily to your tech stack. Push or pull data via REST API and SDKs to keep systems in sync.

  • Secure by design

    Enterprise-grade protection with high availability, disaster recovery, and access controls.

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[Friction buster: bust a common friction point for getting MDM - difficult to implement] Implementation made simple with expert guidance

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  Master Data Management can feel complex to set up — but you don’t have to do it alone. Our professional services team works with you to design, configure, and roll out the solution so it fits your workflows from day one. It’s a paid service, but one that ensures faster adoption, fewer missteps, and long-term success.
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Take control of your content with Master Data Management

Stop wasting time on duplicate files and conflicting data. With MDM built into your DAM, your assets are always accurate, compliant, and ready to use everywhere.

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